Toronto Banking

This case study presented an approach to using ArcGIS to identify the locations of bank branches, along with the characteristics of the population in the areas around the branches. The information will help management decide how to best promote new bank services to customers and potential customers in areas near bank branches. For example, people in more densely populated areas might be interested in the security of online banking, people with more income might be more interested in investments or home loans, and so on.  These are maps made on a web app so the legend does not appear because it is intended that client will be able to log on to the cloud-based GIS and be able to tinker with the legend and classes themselves.



This map shows the spatial relationship between the bank branches' location and the median household income in the city of Toronto. We see that the distribution of the banks relates to the median household income of citizens in Toronto in this way: Parts of the city where there is a lower amount of median household income usually have more bank branches located there as opposed to areas that have a higher amount of median household income. These areas tend to have less options when it comes to choosing a bank branch to bring their business to. We also see that in the center of the city there is a lower median household income than compared to the outskirts and suburbs of the city. There tends to be more bank branches located closer to the center of the city as opposed to the outskirts and suburbs of the city.




This map shows the spatial relationship between the bank branches' location and the average family size in the city of Toronto. We see that the distribution of the banks relates to the distribution of average family sizes in Toronto in this way: Where the average family size is low, there tends to be more bank branches available in those areas. When the average family size starts to grow in number we see a inverse correlation in the number of bank branches available. Average family size is lower near the city center as opposed to the average family size in the outskirts and suburbs of the city of Toronto. This also supports our previous observations in the previous map. Because the average family size in the city center is lower near the center of the city, the average median income near the city center is also lower. We can assume then that in the city center there are a lot of individuals who are not bound by others decisions in their household. Therefore putting more branch options for these individuals is advantageous.




This map uses a satellite image as a base map instead of a topographic map to focus on the city center of Toronto. We made this map to see how many branches are in the vicinity of A. the headquarters of the bank and B. how many branches are located in the direct center of the city of Toronto. From the satellite image we see a lot of high rise buildings and blocks. We can also assume that in the city center there will be heavy reliance on public transportation and taxi cabs. Having multiple branches in such close proximity to each other is advantageous to the customers who rely heavily of public transportation and taxi services.

Hope you enjoyed these maps!!